Defining Outcomes That Matter

 Outcomes define what a hire must achieve. They transform business goals into measurable expectations.

How to write effective outcomes:

• Be specific: e.g., “Increase customer leads from 10 to 30 per month in 9 months.”

• Be measurable: include numbers, deadlines, or quality ratings.

• Be realistic: align with resources and team size.

Why outcomes matter:

• They provide a yardstick for evaluating candidates.

• They help avoid vague promises of success.

• They can be tracked during performance reviews.

Pro tip:
List no more than 5–8 outcomes per Scorecard to keep focus.