---
title: Defining Outcomes That Matter
description: "Outcomes, Scorecard, Business Goals | Reading time: 4 min"
---

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November 13, 2025

# Defining Outcomes That Matter

## Turning business goals into hiring criteria

Outcomes define what a hire must achieve. They transform business goals into measurable expectations.

**How to write effective outcomes:**

- **Be specific:** e.g., *“Increase customer leads from 10 to 30 per month in 9 months.”*
- **Be measurable:** include numbers, deadlines, or quality ratings.
- **Be realistic:** align with resources and team size.

**Why outcomes matter:**

- They provide a yardstick for evaluating candidates.
- They help avoid vague promises of success.
- They can be tracked during performance reviews.

**Pro tip:**  
List no more than 5–8 outcomes per Scorecard to keep focus.

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